More information on personal networking can be found in ‘Networking Tactics: a guide to achieving success through personal networking’ and ‘ABCs of Effective Networking: fifty-two ways to achieve success’. Brenda Eckstein is the author of these books and presents training programmes, workshops and talks on personal networking. The benefits of personal networking are many and varied. Identify those benefits that will help you to achieve success. It’s important to have your personal vision clearly articulated. Make sure you know where you want to be in three years’ time. Align your networking tactics with your strategy. The benefits of strategic personal networking are great, and if managed correctly, they translate directly into sustainable business and personal success and growth. For example, effective personal networking can: • provide opportunities for you to be of service to others • build and sustain relationships • help to maintain a good reputation • be the best marketing tool available • result in good referrals • expand your horizons • make you more visible so that when opportunities arise people think of you • create a sense of belonging • enable you to reach your goals • give you easier access to relevant information • put you in line for a work promotion • create occasions for sharing ideas and generating new ones (energy) • provide a safety net for testing ideas and obtaining trustworthy advice. From a professional, business and personal perspective, make sure your strategy for achieving your three-year goals is clearly articulated. Then set tactics for using personal networking to help you achieve your vision. Exercise List 10 benefits of networking that apply to you and will help you to achieve your three-year vision. Give an example of each: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.