The benefits of excellent Customer Service – 1

During ‘group work’ in a ‘Sustainable Customer Service Strategy’ workshop in Durban on July 26 2011, participants were asked to discuss their ‘top ten’ benefits of providing excellent customer (client, member etc.) service.  Their consolidated input from the group work is listed below.

Excellent customer service leads to:

1. More work!
2. Increasing revenue.
3. Fulfilling the promise made to customers.
4. Understanding and identifying the needs and requirements of customers and improving the way they are catered for, thus satisfying your customers.
5. Developing a happy customer base.
6. The customers perceiving you as being reliable.
7. Receiving quality feedback which can help to be pro-active or solve problems.
8. Promoting better communication with customers and that has a ripple effect.
9. Creating opportunities to share product knowledge with clients.
10. Building a motivated and friendly work environment improves morale and thus productivity and quality increase.
11. Helping to fulfill the marketing plan.
12. Sustaining and increasing the customer flow.
13. Providing service at the right price.
14. Building positive relationships, increasing trust and this leads to security.
15. Helping to understand your market focus points and areas of concern.
16. The members of the organisation ‘feeling good’.
17. Being able to focus on evaluations and monitoring (not always ‘putting out fires’) and thus magnify the good service.
18. Building the corporate entity to mesh service delivery and product.
19. Creating a positive experience encourages further business.
20. Providing a unique offering, a competitive advantage.
21. Building goodwill for risk management.