Brenda Eckstein International

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101: Using resources creatively

January 6, 2013 by Brenda Leave a Comment

The ‘wisdom of the elders’ has a huge impact on our lives and we need to recognise and honour the gifts that are passed down through generations.  There is often ‘tacit knowledge’, information or ‘know how’ that cannot easily be articulated.  It is absorbed through interaction within positive relationships.

December 25 2012, Mavis on her 91st birthday with partner Norris.

December 25 2012, Mavis on her 91st birthday with partner Norris.

Let me give you an example:

My mother’s family had little money but an abundance of love.  She grew up being unaccustomed to wearing shoes as it wasn’t necessary on the farm – and her parents couldn’t easily afford shoes for the children.  They went to school by horse-and-trap and if it rained too hard, they couldn’t cross the drifts, so had to stay at home.  That generation also weathered ‘the great depression’ and ‘the war years’ so they were accustomed to ‘doing without’.  They saved and made use of what they had.  And this influenced their lives enormously and continues to do so.  In addition, fostering positive attitudes enabled them to be creative and meet the challenges. 

Let’s skip to the next generation:  When I was a child my mother owned and ran a ‘tea-room’ and sold fruit and vegetables.  The leftover fruit was carefully combined and cut into fruit salad which was sold to shoppers later in the day.  The parts of vegetables that couldn’t be sold were put into the huge soup cauldron, combined with meat bones and became delicious, nutritious soup.  On cold, dark winter mornings, my mother opened the shop at 6am and workers on their way to the 3 local factories brought in their empty ‘jam tins’ which she filled with her hot soup, charging them only a pittance.  

Even now that she is 91 years of age, she constantly inspires me with her ingenuity and positive attitude.  This year she gave beautifully wrapped Christmas gifts and from a distance I marvelled at how much effort she had gone to.  But, when I came closer, I was even more surprised. 

blog101a

Have a careful look:  she has used the slightly shiny advertising pages from the newspaper for wrapping.  You’ll see the picture of ‘Koo’ brand peaches, cooking oil and dried beans.  The ‘ribbon’ was ‘danger tape’ which had served its purpose on the pavement and had been left lying in the gutter.  Of course she washed it and went to the trouble of making a range of different beautiful bows.  (When I complimented her she responded ‘and it was such fun!’)

Below is an example of another bow:

blog101b

Now in this current era, for many there is an ‘overabundance’ of material items.  Through habit, some have become unnecessarily extravagant and wasteful. Complacency often destroys our ability to recognise, value and use our potential resources in the best possible way.  So, we need to make a conscious effort to deal with all our resources more effectively. 

From the story above there are many lessons to be learned.  And these are significant in our personal, business, professional, organisational and community lives.  Let’s reflect on a few questions: 

  • How can we use our resources more wisely? 
  • How can we be more creative in looking for new ways of using ‘old things’?
  • In which ways can we be less wasteful and less extravagant?
  • And how can we tap into ‘the wisdom of the elders’ in more deliberate and constructive ways? 

For more information on our ‘executive coaching or ‘leadership development’ please contact Brenda on +27 82 4993311 or +27 33 3425432 – email brenda@146.66.90.172 or www.strategy-leadership.com

Branding: The wrapping

April 18, 2012 by Brenda Leave a Comment

Each of us is a gift to the world.  At first it is only the outside wrapping that the recipients see.  Yet, often the ‘authentic self’ lies deeply hidden beneath layers of protective wrapping, containers and other necessities that will help the gift to remain intact.  Sometimes the numbers of layers can be part of the ‘game of life’.  At children’s parties, there are often shrieks of glee as the game of ‘pass the parcel’ ‘hots up’ and we wait to see where the present ‘lands’ and who will be the next person to rip off another layer.  Usually it is only at the end that we discover the content. 

Wrapping impacts on many aspects of our lives and the way we present ourselves and our products is important.  Just as we might give a Kruger coin to some-one in recognition of an achievement, we might give the same gift on the birth of a baby.  However, in most cases we’d wrap the gift differently so that it is appropriate to the occasion and best suits the recipient. This concept applies directly to our personal branding and also to our corporate branding.  These two need to be congruent in order to build trust. 

Let me tell you a story to illustrate my point: There has been a slight shift in my life and I’m excited to now be certified as an integral coach.  Recognising an opportunity to combine my love of ‘coaching’ and of ‘speaking’ I have just developed a new keynote, ‘What you say matters’.  On Thursday April 12 I presented this talk for the first time in Sydney, Australia and today, Wednesday April 18 it will be launched in Pietermaritzburg, South Africa.  But these are very different organisations and the audiences have diverse needs.  How can my keynote best solve a challenge in their lives?  The content is virtually the same.  But how do we attract people there so that they can hear the message?  The key is in the wrapping. 

So, as an example, click here (The Wrapping) to see the two different adverts – one for the City Business SWAP group (emphasis on professional selling) and the other for the Leadership Forum of the Chamber of Business which attracts mainly organisations, corporates and educators. 

My questions for you are:

  • What are you doing to ensure that your personal brand is a true reflection of yourself and not a veneer?
  • How congruent are your personal branding and corporate branding?
  • Is the ‘wrapping’ appropriate for the intended recipients?

Wouldn’t it be wonderful to be more confident in showing your ‘personal brand’?  What is holding you back?  For help in developing your ‘personal brand’ (group training or individual coaching) or to book this keynote please contact me – Phone: +27 33 3425432, Mobile: + 27 82 4993311, brenda@146.66.90.172

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