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How to prepare a good cover letter and Curriculum Vitae (CV)

March 29, 2018 by Brenda Leave a Comment

Many people find job applications challenging. Having a framework helps. During my Communication Skills Courses run primarily for young engineers we work on the outline and tips described below:

When applying for a job or internship, your cover letter and CV usually provide your potential employer with a first impression of you as a candidate. Writing these can be challenging and the purpose of this article is to provide an outline of how to set about preparing these important documents.

However, please remember that if these are well written, give a positive impression and the reader would like to consider further, the next thing they are likely to do is to gain a further impression of you from social media. So, be authentic but be careful in how you present yourself publicly. Your genuine ‘personal brand’ should shine through and not just be a veneer on the surface!

In this article we are going to provide tips on two important documents:
1. The cover letter
2. Curriculum Vitae (CV)

1. Cover letter

The cover letter should be brief and well thought out.

In order to tailor it to the specific position for which you are applying, read the advertisement carefully and pick up key words that appear there paying particular attention to the job description.

Here is an outline of a typical cover letter:

Opening line: Dear Mr/Mrs or To Whom It May Concern

Three paragraphs:
• Why are you suitable for that position? Motivate your answer providing brief evidence
• Tell them what you can offer
• Thank the company/person for considering your application and show that you are interested in further dialogue

2. Curriculum Vitae

Your CV should provide a potential employer with an overview or summary of the following:

  • Your personal information (full name, address, phone numbers, e-mail address, street address, webpage (if relevant) and any direct social media links (such as LinkedIn).
  • Your qualifications listed in reverse chronological order. Include subjects, distinctions, awards received and leadership or social responsibility positions.
  • Your work history. Relevant to the job that you are applying for, emphasise your main experience, achievements, contributions and key lessons learned.
  • The experience and skills that you can use in the position: e.g. computer literacy, leadership of teams, language etc.
  • Your fields of interest pertinent to that specific job.

General tips

  • Whenever possible, plan documents to be concise so that they fit onto one page (using normal size font, spacing and layout). People are more likely to immediately read a one-pager than a longer document which they automatically put in the ‘to do’ pile…and often never some back to it!
  • The image and professional appearance of your documents is important. Make sure that your formatting is good, your language is professional and there are no errors in grammar or spelling.
  • It is usually not necessary to include personal information like dependents, health status etc. in the cover letter or CV.

The above is a general outline providing some tips on the cover letter and CV. Explore further, see what other sources recommend and if possible, ask questions of the person to whom the application is directed. You want to provide what they are looking for in order to create a good first impression!

Prepare carefully and you are more likely to be successful. Good luck!

For more information on Communication Skills courses and other training please contact Brenda personally at brenda@146.66.90.172 or phone +27 82 4993311

115: How to introduce a speaker

April 23, 2013 by Brenda Leave a Comment

I am often asked to help executives and others who need to introduce a speaker.  People often become quite anxious and end up reading – yes, just reading – pages and pages of a CV.  That certainly does not set the scene and make your speaker feel welcome.  You want them to perform at their best! 

Nine tips on introducing a speaker 

  1. Speak to the audience (not to the speaker)
  2. Make sure your introduction is relevant to the audience, the topic and the occasion.  For example, an introduction at a function held on the beach would need a different tone to an introduction at a formal dinner at a convention centre.
  3. Keep it simple and brief.  The length should be proportionate to the length and complexity of the speaker’s presentation.  A two-minute introduction would be appropriate for a one-hour presentation whereas it would be too long for a five-minute speech.
  4. Show genuine appreciation of the speaker – no flattery or anything which may cause embarrassment
  5. Have a ‘personal touch’.  Show that you have at least spoken to the speaker before the event.  For example, refer to one of the questions you asked the speaker and include the answer given.  ‘When I asked our speaker where his interest began, he replied that…’
  6. Smile, relax, be friendly and yet professional
  7. Remember that your role is to set the scene and help ‘put the spotlight’ on the speaker.  It is not your personal ‘time to shine’ so don’t try to ‘steal the show’.
  8. Introducing a speaker is a skill that can be learned.  And practice is important.
  9. Use a simple formula to organise your thoughts and make it easy for the audience to follow. 

A simple formula 

You can learn how to introduce a speaker in a simple and yet efficient way.  I find that the ‘TIS formula’ can be adapted to most situations.  Let’s have a look at it: 

‘TIS formula’ 

  • T                Topic
  • I                 Important
  • S                Speaker

So the questions we ask ourselves in preparation are: 

Topic 

What is the ‘topic’?  Stating the topic at the beginning makes the purpose of the talk (or other presentation) clear.  The audience will know clearly what the speaker is going to speak about, without the introducer pre-empting what approach the speaker might choose to take. 

Important 

Why is this topic important to this audience at this time?  (The purpose is to engage the audience.  How relevant is the topic to them?) 

Speaker 

What qualifies this speaker to speak to this audience on this topic? 

 

Athol Davies (centre) with members of a Treverton Post-matric group.

Athol Davies (centre) with members of a Treverton Post-matric group.

Example of an introduction using the ‘TIS formula’ 

So, let’s look at a real-life example. In February I introduced the speaker at the Leadership Forum run by the Pietermaritzburg Chamber of Business.  And this is how I applied the ‘TIS formula’. 

Topic 

‘Our topic this evening is Lessons in Leadership.’  (Keep it simple.) 

Important 

‘We are here this evening because leadership is important to all of us.  The purpose of the Leadership Forum is to promote awareness of quality leadership within the Chamber community.  We can gain great insights from a new, fresh approach in training young people in leadership.  And we can transfer these insights to our own situations in the corporate environment.  It could help us to be less complacent and consider applying new approaches in our own leadership roles.  That could be one of the great benefits this evening.’ 

Speaker 

‘Our speaker this evening is the Director of the Treverton Post-matric programme. His role includes leading and managing young people, who are spending a year engaged in adventure pursuits while they strengthen their leadership ability and work as members of teams.   Athol has constantly needed to adapt his own leadership role in dealing with the dynamic needs of young people within the College structure.  Combining leadership development and outdoor adventures has often been challenging. 

During the twelve years that Athol has been in this position he has consolidated his vast experience into a series of lessons, a summary of which he will share with us this evening.  

When I asked Athol when he felt his interest in leadership had begun, he answered that his interest was ignited at a young age when he was privileged in being involved in a feeding programme which his mother courageously initiated.  She saw a need and pursued goals at a time when it was hard to work cross-culturally in rural areas.  Working in youth church groups strengthened his interest in leadership and he later held the position of programme facilitator at L’Abri where outdoor leadership programmes for corporates and youth groups were the focus. 

Athol Davies achieved a BSc degree, Honours degree and Higher Diploma of Education from the University of Natal.  Having grown up in this area, he attended Maritzburg College.  He is married to Gayle and they have two children and live on the beautiful Treverton College Estate in Mooi River.  

Please join me in welcoming Athol Davies…….’  

For more information on the Treverton Post-matric programme, or to engage Athol as a speaker, please phone +27 33 263 1927 or e-mail adavies@treverton.co.za .   The website is   http://www.treverton.co.za/post-matric.html 

For more information on training in communication skills, or facilitation of leadership development, please visit www.strategy-leadership.com or e-mail brenda@146.66.90.172.

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