Privacy remains an important right. Yet in some ways, new laws may appear to hamper our ability to communicate with our intended audiences. Reminding our clients of our existence and building relationships through communicating, on a regular basis, is key to the successful running of our businesses. So how are new laws going to dampen the way we operate?
This is a huge topic and I was pleased to see how Gary Eckstein has taken the lead in clarifying and simplifying the impact of legal changes for Small and Medium Businesses. In this article, ‘Here’s how the new spam laws could benefit SME’s’, published August 8 2019, his focus is on small businesses in Australia because that is the target audience of SmartCompany, the reputable magazine for which he has written this article. However, his content applies to a far wider range and is authentic as he substantiates his argument with clear evidence.
In addition, on Sunday August 11, in Let’s Talk Business, 1 million listeners on Australia’s most widely listened to radio stations (2GB (Sydney), 3AW (Melbourne), 4BC (Brisbane), 2CC (Canberra) and 6PR (Perth)) listened to the broadcast in which Gary was interviewed. Regarded by Mailchimp as one of their ‘experts’ Gary’s academic background (Master's degree from Henley-on-Thames where his research thesis was on e-marketing) and practical experience in business consulting and training combine to make him a sought after trainer and speaker at business gatherings and at universities.
Above are just two examples of how he shares his expertise and how his advice is sought. Visit his website and gain further valuable information.
My questions for you are:
• What are you doing to connect with the international experts in fields which affect your business?
• How can you adapt the valuable advice given in Gary’s article and broadcast to suit your needs?
• What is the most significant message relevant to your situation?
For more information on e-marketing and Mailchimp training please contact Gary via e-mail at email@example.com or visit his website www.organicweb.com.au. Please remember to scroll to the bottom to see the video of his recent lecture at Curtin University in Perth, Australia.
For more information on executive coaching, mentoring or personal strategy, please contact firstname.lastname@example.org