Brenda, the networking guru is the author of two networking books, 'Networking Tactics' (now in its second, revised edition) and ‘ABCs of Effective Networking’ published in October 2008.
The first book combines personal networking and strategy. The second book provides 52 tips and examples for enhancing your networking performance. The practical application is shown. One-day, half-day and two-hour networking workshops and talks based on both books are in great demand. These are ideal for conferences, public presentations or 'in-house' training.
Personal networking is a topic that affects everyone. We all prefer to do business with people, or deal with people we know and trust and this requires building positive relationships. Personal networking can help us do that provided that we realise that networking is not a transaction. It is an ongoing process and it is up to us to sustain those relationships.
In her book Networking Tactics, that has been reprinted due to the high demand after being published in 0ctober 2005, Brenda Eckstein shows you how you can do this. She combines strategy with networking. Personally where do you want to be in three years time from a work and ‘daily life’ perspective? To achieve success you need to think carefully about your purpose, your values and your desired future state. The book shows how personal networking can help you to achieve your goal. You develop your own networking tactics that will help you in two areas. Firstly, you can improve your own skills as a networker, and secondly, you can further develop your own network.
The book can be read for interest, or it can be used as a workbook. The workbook sections are purposely placed at the end of each chapter so as not to interfere with the flow for those who wish to read the book for interest and not use as a workbook.
ABCs OF EFFECTIVE NETWORKING
ABCs of Effective Networking is aimed at every level of networking competence and provides techniques and stories that will help you to become a better networker. The book is purposefully organised alphabetically according to key words, and planned into fifty-two ‘bite-sized’ chunks, one for each week of the year. By reading the right-hand pages you will add to your knowledge. By doing the exercises on the left-hand pages, you will consistently convert the ‘know–how’ into practise. Ongoing practise will help develop habits that will lead to your quality networking becoming sustainable.
The information in this book, although based on the author’s years of experience in networking and presenting training on this topic internationally, is current, news and exciting. It puts a different perspective on a topic which has gathered momentum while being formalised over the last few decades. Yet the book will remain relevant in the future because the idea that personal networking is a powerful business tool has now gained wide acceptance.
ABCs of Effective Networking, Brenda’s second book on networking, is written so that it may be read for interest, or used as a workbook. The information is organised in a logical sequence and you will enjoy developing your own networking plans. Combine it with your personal experiences and needs and you can practice these skills whenever and wherever you are interacting with others.